Client
ARPER
Designed with
CLASE BCN
Arper is a leading Italian contract furniture manufacturer. Every year, Arper presents a new communication campaign for The Salone Internazionale del Mobile, in Milan, that touches everything from a print catalogue to exhibition design. The argument for the 2022 edition was “The Project of Living”, which explores the boundaries between home and work, a more flexible lifestyle and the look for a better work-life balance, as well as a more respectful and sustainable approach.

The cover system suggests the imprecise limits between home and work; orbiting around juxtaposition between notions of fluidity and tactility of material and color. The color palette comes from extensive research through Arper’s products and designers mood boards to generate a complementary selection for this year's color codes.
Creative Direction
JEANNETTE ALTERR
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Design Team
LORENA MANHÃES, DANIEL AYUSO, NOELIA FELIP

Photography
SALVA LÓPEZ, RICARD LÓPEZ

Portfolio Photography
EMILY SIMMS

Motion Graphics
FELIPE DE LEONARDO