Client
ARPER
Designed with
CLASE BCN
Arper is a leading Italian contract furniture manufacturer. Every year, Arper presents a new communication campaign for The Salone Internazionale del Mobile, in Milan, that touches everything from a print catalogue to exhibition design. The argument for the 2022 edition was “The Project of Living”, which explores the boundaries between home and work, a more flexible lifestyle and the look for a better work-life balance, as well as a more respectful and sustainable approach.

The cover system suggests the imprecise limits between home and work; orbiting around juxtaposition between notions of fluidity and tactility of material and color. The color palette comes from extensive research through Arper’s products and designers mood boards to generate a complementary selection for this year's color codes.
Creative Direction
JEANNETTE ALTERR

Design Team
LORENA MANHÃES, DANIEL AYUSO, NOELIA FELIP

Photography
SALVA LÓPEZ, RICARD LÓPEZ

Portfolio Photography
EMILY SIMMS

Motion Graphics
FELIPE DE LEONARDO