Honext is a high-end material for circular living, all made from cellulose waste.In the transition towards a more conscious way of consumption, Honext is leading a new era of sustainable building through high-end, plant-based reclaimed materials. As part of the positioning strategy, we reclaimed the brand’s role as a sustainability leader in a highly practical industry through a technological and clean visual identity. The scope of the project spanned an entire rebrand, weaving together the new brand identity and narrative into a new webpage.