Vi Novell is a limited edition wine, due to the special nature in which it’s crafted — bottled before its fermentation is finished, resulting in a fresh and fruity flavor meant to be enjoyed upon opening. Ephemeral to the year the wine was created, each label takes on a new look. In 2020, with the onset of the pandemic, the label took on the form of a postcard — as though each bottle was sent with love from Celler Masroig — inviting the consumer to join a virtual celebration, typically held at the vineyard, to see the opening of the barrel and join in a toast.